Frequently Asked Questions
Why and how do I segment my contact list?
Help Overview: Segment contact lists
- Why Segment Contacts?
- Sample Segments
- Ways to Segment
- Sub-List Maintenance
- Take It to the Next Level
Segmenting your General Interest list into smaller, more targeted lists makes it easier to:
- Send More Relevant Content - You can customize your emails based on each sub-list's preferences. That may sound like lots of work, but you won't necessarily have to create unique emails for every list all of the time.
- Get More Opens - The more relevant your messages are to contacts' personal interests, the more likely they'll be to open your emails regularly.
Examples of list categories you might use include gender, membership type, geographic location, preferences, purchasing history, etc.
Check out more sample contact list categories.
You can break up your contact list using contacts' survey responses, interactions with your email, and contacts' personal information.
- Contact Details - Group people with similar contact details (such as zip code, state, etc.) into the same contact list.
- Survey Responses - Save contacts who select the same answer to a survey question, or who responded during the same month, into new lists.
- Email Reports - Save contacts into lists based on how they interacted with your email (such as contacts who clicked a specific link or opened your email).
- Tags - Adding a tag to a contact allows you to record important insights that help you know the customer better.
As more contacts join your mailing list, you'll need to make sure you keep contact lists segmented as they grow.
To set your contact list up to bring you more success:
- Spark More Interest - Keep your contacts engaged with your emails and deals.
- Brush Up on Hygiene - Boost your emails' open and deliverability rates with these list cleaning tips.
- Don't Sweat Over Large Lists - Here's a bit of advice to make large list management easier.