Help Overview: Segment contact lists

Why and how do I segment my contact list?

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Help Overview: Segment contact lists

When you segment your contact list, you break it up by interests or demographics to create sub-lists. You can then send customized messages to each targeted list.

Why Segment Contacts?

Segmenting your General Interest list into smaller, more targeted lists makes it easier to:

  • Send More Relevant Content - You can customize your emails based on each sub-list's preferences. That may sound like lots of work, but you won't necessarily have to create unique emails for every list all of the time.
  • Get More Opens - The more relevant your messages are to contacts' personal interests, the more likely they'll be to open your emails regularly. 

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Sample Segments

Examples of list categories you might use include gender, membership type, geographic location, preferences, purchasing history, etc.

Check out more sample contact list categories.

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Ways to Segment

You can break up your contact list using contacts' survey responses, interactions with your email, and contacts' personal information.

  • Contact Details - Group people with similar contact details (such as zip code, state, etc.) into the same contact list. 
  • Survey Responses - Save contacts who select the same answer to a survey question, or who responded during the same month, into new lists. 
  • Email Reports - Save contacts into lists based on how they interacted with your email (such as contacts who clicked a specific link or opened your email). 
  • Tags - Adding a tag to a contact allows you to record important insights that help you know the customer better. 

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Sub-List Maintenance

As more contacts join your mailing list, you'll need to make sure you keep contact lists segmented as they grow.

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Take It to the Next Level

To set your contact list up to bring you more success:

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