Average open, click-through, and bounce rates by industry
 

Frequently Asked Questions

Whether you’re test driving our products, getting started with your marketing efforts or taking them to the next level, we've got the answers to your questions.

    
Search Tips
    

Email Answer

*Recipient Email

*Your Email

*Your Name

*Denotes a required field.




What are the average open, click-through, and bounce rates of other Constant Contact customers in my industry?

Article: 000002499    Product: All

Average open, click-through, and bounce rates by industry

Every year we gather and examine over 200 million emails from Constant Contact customers, who provided their business type as part of their account information, to give you a sense of how your results compare with others in your industry.


Comparison by Industry Chart

If you've selected your industry in your account settings, you can view this data as a comparison line in your Email Statistics Graph right from your Reports page. Keep in mind that you may need to have more than one sent campaign to see the trends.

Business Type Open Rate Bounces Rate Clicks (Click-Through Rate) Opt-out Rate
Accountant/Financial Advisor 15.56% 9.87% 12.04% 0.18%
Art Galleries/Museums 24.66% 10.39% 10.22% 0.24%
Business products and services 14.32% 9.04% 11.49% 0.19%
Communications 16.82% 8.57% 17.28% 0.12%
Consultant (ex. marketing, management) 14.92% 10.72% 10.59% 0.20%
Crafts 24.28% 6.20% 20.55% 0.16%
Education and services 20.53% 8.98% 12.59% 0.18%
Entertainment (ex. musicians, theatre, film) 16.37% 8.44% 10.27% 0.18%
Event planner 17.33% 10.43% 11.10% 0.26%
Franchise 15.50% 9.99% 7.67% 0.33%
Government agency or services 23.89% 9.21% 13.23% 0.17%
Hotel, Inn, B&B 20.27% 9.60% 10.00% 0.44%
Legal services 20.55% 12.17% 11.19% 0.25%
Manufacturing and distribution 19.40% 11.49% 12.00% 0.27%
Marketing/Adv/PR Agency 13.18% 9.89% 11.15% 0.15%
Medical Services 18.29% 10.06% 11.19% 0.32%
Nonprofit - Arts organization 21.88% 9.11% 8.71% 0.21%
Nonprofit - Association 22.22% 10.09% 10.25% 0.12%
Nonprofit - Education 24.97% 8.52% 11.68% 0.20%
Nonprofit - Health and human Service 23.07% 9.37% 12.46% 0.26%
Nonprofit - Membership organization 22.88% 10.50% 10.92% 0.16%
Nonprofit - Other 22.66% 10.04% 11.33% 0.19%
Nonprofit - Religious organization 25.01% 7.64% 9.19% 0.11%
Office supplies 15.12% 6.41% 9.96% 0.21%
Other 18.63% 9.48% 14.70% 0.20%
Personal services (ex. dry cleaning, photography) 19.56% 9.86% 12.08% 0.33%
Professional services 16.30% 10.13% 11.52% 0.26%
Publishing 18.26% 9.41% 20.88% 0.12%
Real estate 17.49% 12.79% 9.82% 0.22%
Restaurant, bar, caterer 19.02% 9.90% 5.89% 0.30%
Retail (online and offline) 18.01% 6.95% 13.99% 0.21%
Salon and spa 17.85% 12.51% 6.26% 0.38%
Sports and recreation 19.70% 9.19% 11.89% 0.25%
Technology 15.93% 12.24% 10.47% 0.25%
Transportation 19.34% 9.44% 12.65% 0.32%
Travel and tourism 18.18% 10.17% 10.61% 0.22%
Unknown 17.23% 10.11% 12.08% 0.21%
Web developer 16.58% 8.25% 15.25% 0.15%
 Don't see your industry listed? Please let us know.

Back to Top

What the Numbers Mean & How to Improve Them

Back to Top

Want to get some hands on training to boost your Email Marketing skills? Attend one of our Bootcamp workshops in your area.

Provide Feedback on this Answer
Please share your feedback below to make this answer more helpful. Note: If you need immediate assistance, please visit our Help & Support page to contact us – we’re here to help.
 
 
Not Helpful Helpful