Average open, click-through, and bounce rates by industry

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The average open, click-through, and bounce rates of other Constant Contact customers by industry

Article: 000002499 Product: All

Average open, click-through, and bounce rates by industry

Every year we gather and examine over 200 million emails from Constant Contact customers, who provided their business type as part of their account information, to give you a sense of how your results compare with others in your industry.


Comparison by Industry Chart

If you've selected your industry in your account settings, you can view this data as a comparison line in your Email Statistics Graph right from your Reports page. Keep in mind that you may need to have more than one sent campaign to see the trends.

As of August 2014:

Business Type Open Rate Bounces Rate Clicks (Click-Through Rate) Opt-out Rate
Accountant/Financial Advisor 16.58% 9.60% 7.31% 0.13%
Art Galleries/Museums 32.32% 10.20% 7.43% 0.20%
Business products and services 20.43% 12.30% 9.67% 0.15%
Communications 23.00% 9.38% 22.18% 0.07%
Consultant (ex. marketing, management) 17.58% 10.01% 6.86% 0.16%
Crafts 27.89% 5.01% 14.48% 0.12%
Education and services 24.80% 7.82% 9.33% 0.16%
Entertainment (ex. musicians, theatre, film) 22.34% 9.07% 8.21% .15%
Event planner 23.65% 10.22% 7.26% 0.21%
Franchise 20.68% 8.81% 6.10% 0.28%
Government agency or services 32.53% 9.17% 9.22% 0.14%
Hotel, Inn, B&B 23.34% 8.89% 7.21% 0.32%
Legal services 27.55% 12.27% 7.76% 0.23%
Manufacturing and distribution 24.01% 12.06% 9.13% 0.22%
Marketing/Adv/PR Agency 14.28% 7.60% 7.07% 0.10%
Medical Services 25.16% 11.73% 8.40% 0.26%
Nonprofit - Arts organization 32.18% 7.49% 7.47% 0.19%
Nonprofit - Association 27.92% 11.36% 8.43% 0.10%
Nonprofit - Education 31.99% 7.95% 9.22% 0.19%
Nonprofit - Health and human Service 33.53% 10.02% 9.16% 0.24%
Nonprofit - Membership organization 10.02% 2.55% 8.92% 0.04%
Nonprofit - Other 31.32% 10.61% 8.30% 0.16%
Nonprofit - Religious organization 38.99% 8.55% 7.38% 0.10%
Office supplies 14.87% 11.96% 7.15% 0.16%
Other 21.78% 9.71% 10.74% 0.16%
Personal services (ex. dry cleaning, photography) 15.60% 6.12% 7.22% 0.22%
Professional services 24.81% 11.97% 8.24% 0.23%
Publishing 21.05% 8.37% 13.06% 0.07%
Real estate 25.86% 13.72% 6.83% 0.18%
Restaurant, bar, caterer 22.46% 10.24% 4.31% 0.22%
Retail (online and offline) 18.94% 6.93% 9.53% 0.14%
Salon and spa 22.04% 13.31% 4.65% 0.28%
Sports and recreation 25.66% 9.39% 7.76% 0.23%
Technology 18.66% 10.98% 6.44% 0.17%
Transportation 25.45% 8.32% 13.07% 0.21%
Travel and tourism 21.38% 9.79% 9.38% 0.16%
Unknown 18.58% 7.97% 8.64% 0.16%
Web developer 14.60% 15.75% 8.08% 0.06%

Don't see your industry listed? Please let us know.

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