Prepare images for upload
 

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How do I optimize my image quality and avoid errors when uploading?

Article: 000002294    Product: All

Prepare images for upload

Get your image ready for upload by making sure it has the right file size, format and look. This protects the image's quality and prevents errors during the upload.

You can use any image editor you're comfortable with to edit your image before uploading.


Size Images for Success

Shrinking the image's dimensions may also decrease its file size -- but don't make the image smaller than necessary.

Follow these tips to size your image:
  • Height - There isn't usually an ideal height because each block will adjust to fit the image's height, but if your image is being used as the email header, images <200 pixels high will fully display in email preview panes.
  • Header Width - Keep the header images at 600 pixels wide.  Smaller widths will stretch your image to fit the header and larger widths will stretch your email header and distort your email.
  • One-column Template Width - If you're using a one-column template, keep the image at 600 pixels wide or less. 
  • Two-column Template Width - If you're using a two-column template, keep the image at 250 pixels wide or less.
  • Three-column Template Width - If you're using a three-column template, keep the image at 150 pixels wide or less.
  • File Size - Images larger than 5 MB won't upload. Some image editors have an option to "Save for Web & Devices" or to "Optimize" the image for you. If you use the option, make sure you choose a resolution that shrinks the image's file size to less than 5 MB and don't forget to flatten any layers when you save the final image.

Not sure what dimension or file size your image has? Find out here.

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Find the Best Image File Type

Some types of images look better when saved as a specific type of file. This chart shows you which file types work best with certain types of images:

Image File Types
Type: Pros: Cons: Works Best With:
JPG
  • Small file size
  • Distorts image to reduce file size
  • Doesn't work well with text
  • Doesn't support transparency
 
  • Photos
GIF 
  • Small file size
  • Supports basic transparency
  • Limited to 256 colors
  • Images can appear grainy if they use web-unsafe colors
  • Logos
  • Simple graphics
  • Low resolution images
PNG
  • Best quality, regardless of content
  • Supports full transparency
  • Great for text
  • Can fix some distortions caused by other file types
  • Larger file size
  • Won't upload If over 5 MB
  • All images

Tip: If an image won't upload as a JPG file, try saving it as a PNG or GIF file.

Image files such as a TIFF or BMP can't be stored in your Constant Contact image library, but you can use any basic image editing program to save them as a PNG, GIF, or JPG.

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Improve Image Quality

Don't just upload any old image! Make it look its best:
  • Color Mode - RGB colors look best on the web. CMYK colors look best in print. Turn off any color management settings in your image editor to help prevent colors from changing when viewed online.
  • Brightness - Adjust the color level so your subject isn't hiding in the shadows or in the glare.
  • Composition - Try cropping your image to make your subject stand out. This can even be done after you've uploaded it.

Note: Images files get compressed slightly when you upload them, which keeps the dimensions while reducing the file size and image quality. If the image is small, you may not notice the difference, but the reduction in quality can be more noticeable in larger image files.

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Next Steps

Once your image is ready:

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Want to get some hands on training to boost your Email Marketing skills? Attend one of our Bootcamp workshops in your area.

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