What is Constant Contact's email permission policy?
Constant Contact's email permission policy
Constant Contact allows you to import lists of email addresses for your use in your account. However, there are a few rules to know when it comes to the type of addresses you'll be able send email through us.
There are two types of permission:
Express Permission is when an individual has opted-in or specifically requested to get your emails. Some examples of this are:
- Anyone who goes through a double opt-in or confirmed opt-in process
- Someone who signs up to receive your emails from your webpage
- People who sign up using a form with the specific purpose of being added to a mailing list
Implied Permission happens through a client or customer relationship. For example, you may get implicit permission through:
- The exchange of business cards
- A verbal request
- A fishbowl collection where no consent to email is asked
Now, if you do business in Canada or email Canadian contacts you will need to be aware of the Canadian anti-spam laws and the expectations they set for Implied and Express consent. There are strict rules about how long you can email someone who has only given you Implied Permission.
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Who You Can't EmailOn the other hand, you are not allowed to email:
- Any purchased, rented, or appended list of email addresses from any source, no matter what the source claims.
Any shared list of email addresses that haven't given you direct permission to email, such as a:
- trade show attendee list
- affiliated company contact list
Any non-specific or role email addresses. Some examples of role addresses:
Any distribution list or mailing list. These are lists where an email address will connect or mail to several others, like a:
- voter registration list
- public directories
- membership association contacts
- chamber of commerce
- Any collected email addresses obtained by surfing the internet or "scraping" web pages.
- Any addresses obtained through social media connections where the contact hasn't explicitly requested emails.This includes Facebook Fans or Friends, LinkedIn Connections, or Twitter Followers where the contact has not explicitly requested mailings. Someone who makes a LinkedIn Connection with you has not asked you to send them emails. However, you can invite social media contacts to join your mailing list.
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