Images are missing from an email

Issues that may prevent images from showing in an email and tips for ensuring they display

Article: 000001663 Product: Email Marketing

Images are missing from an email

While the are a few reasons why images may not show up in an email you've sent, the problem is typically specific to the viewer's email program. Fortunately, there are ways to help contacts who let you know that the images in your emails aren't showing up.

Reasons Why Images in Emails Disappear

Any of the following can stop images from displaying in your email:

  • Email Program's Settings -  Most email clients have a setting that let contacts display or block images automatically. Some email clients' settings are preset to automatically disable certain types of images. 
  • Firewall or Spam Filter - A firewall or security program on your computer may be blocking the images.
  • ISP or Mail Server Issue - An ISP or mail server is blocking your images and you need to whitelist our IP address.
  • Improper Image URL - If you didn't insert an image from your Library, and instead linked to an image web address, then the image URL needs to include http://, the domain name, and file extension (JPEG, GIF, or PNG). A real domain name is required and IP Addresses (ex. - won't work. To create a shorter URL for your image, try a third-party link shortener like TinyUrl or Bitly.
  • Private Server - Your images can't be hosted on a private external website, e.g. your corporate or personal website. Only people with access to that website will be able to see images stored there.

Steps You Can Take to Prevent Image Issues

Before you send your email with images to your contacts, it's a good idea to:

  • Add a Web Version Link - If you add a link to let contacts view the email as a webpage, contacts who can't see images can click to see your email's full HTML version.
  • Send a Test to a Few Accounts - Different email programs have variations in the way they display emails. For best results, set up a few free email accounts in the most common email programs (Gmail, Outlook, Yahoo, etc...) and send yourself  a test email to check for image issues.
  • Include an Image Description - Some image issues are beyond your control. Make sure you always include an image description so that if an image can't be seen, you're reader still has an idea of what they're missing.

In addition, once your email has been sent, here's help for contacts who disabled the images by mistake.

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