Frequently Asked Questions
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What are email open rates and how accurate are they?
About email open rates
To get to the Reports page click on Emails then on "Reports". Detailed reporting is listed below the Email Statistics Graph.
This number, listed as a hyperlink beneath the percentage, indicates how many individuals who were sent the email have opened it.
An email's open rate is the percentage of recipients who opened your email compared to how many were sent the email. This percentage is calculated to exclude bounces. The percentage of opens is calculated by dividing the number of unique opens by the number of emails sent excluding the number of bounces.
In the example below, 5 individuals were sent the email, 1 email bounced, and 2 individuals opened the email. The Open Rate is calculated as follows: (Unique opens (2) / [Emails sent (5) - Emails Bounced (1)]= Open rate (1/2, or 50%)).
When the number of Opens is clicked on, the Unique Opens report appears. This report details the date and time information regarding the first time a contact opened the email. Information for any subsequent or additional opens by a contact can be accessed by clicking the "All Opens" link beneath the email name.
Your open rate could be higher than what is reported. Tracking opens involves an embedded tracking pixel and is designed to give an indication of the number of opens. If images in the email are visible, an open is recorded. However, contacts may have opened a text-only version of your email which we cannot always track. Some email readers do not allow for open tracking and others allow the recipient to choose whether to allow or disallow open tracking.
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- Learn how a preview pane may affect your All Opens report.
- Read how one can create a list of contacts who did not open an email.
- Read when email opens are not trackable.
- Read information on average open rates, click-through rates, and bounce rates of other Constant Contact customers.
- An open email can take up to 1 hour to appear in the open email reporting.