What is Confirmed Opt-in?



What is Confirmed Opt-in?

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What is Confirmed Opt-in?

Confirmed Opt-in (a.k.a. double opt-in) is the strictest way to obtain permission to send email communications. It requires a contact to respond to an email confirmation in order to be added to your email list. If the contact doesn't respond, he or she won't receive any further emails from you and will be listed as unconfirmed. This can cut down on bounced email addresses due to spelling errors.

If you turn Confirmed Opt-in on, it'll only apply to people who sign up for your list using one of your sign-up buttons or links. Turning Confirmed Opt-in on does not automatically send a confirmation email to existing contacts or contacts that are manually imported into your account. These contacts will only get confirmed if a confirmation email is manually sent.

To turn this feature on:

  1. After logging into Constant Contact, click My Settings > Manage My Settings
  2. Set Confirmed Opt-in to "On" and click Next.
  3. Read and check off each statement on the screen that displays and click Finish.

Once Confirmed Opt-in is enabled, the following automatically happens:

  • Any sign-up buttons or links for your account require new contacts to confirm permission with the confirmation email
  • The sign-up box in your email communications requires new contacts to confirm permission with the confirmation email.
  • The "Confirm Permission" template appears on the template selection screen.

Now you can send a confirmation email to any of your current contacts whether it be an individual list that is not performing well or a list you recently imported. 

Note: Customers who confirm are confirming their position within the list they initially chose or were sent the email from. They do not have the option, while confirming, to alter the list they are in.


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