Managing and understanding unsubscribes

Understanding the opt-out process and how to manage your unsubscribed contacts

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Managing and understanding unsubscribes

Constant Contact helps you keep track of contacts who unsubscribe (or opt-out) from your emails. 

Understanding the Unsubscribe Process

Contacts who unsubscribe or opt-out from your lists are taken from your active lists and automatically put in the Unsubscribed status. You can manually mark contacts as unsubscribed as well.

  • Contacts in the Unsubscribed Status Are Not Active - When a contact is moved to the Unsubscribed status, whether automatically or manually, they become inactive. That means they don't count towards your billing.
  • Contacts Have to Remove Themselves From This Status - Since these are contacts who've unsubscribed, you can't just add them back to an email list on your own. Unsubscribed contacts must resubscribe for you to be able to send campaigns to them again. So if you're looking for a way to temporarily take someone out of your account try removing them instead.


Managing Unsubscribed Contacts

Part of being a great marketer is keeping your lists organized and managing your contacts. When it comes to unsubscribed contacts, occasionally you should do one or all of the following:
  • Check Unsubscribed List - Check your unsubscribed list often and make sure that there aren't any contacts there that you know want to hear from you. You can find your unsubscribed list by clicking Contacts and then clicking "Unsubscribed" on the left-hand side. If you find someone that shouldn't be on your unsubscribed list, start the steps to get them back.
  • Export - Every once and a while it's a good idea to export your unsubscribed contacts and compare it against the list you use for importing. If you remove contacts that previously unsubscribed before you try and add your list, you'll have less errors during import.
  • View Unsubscribed Comments - Feedback is important. You have the chance to ask your contacts to give a reason of why they are leaving. Once this feature is enabled, check the opt out reports for your last couple of emails and see what you can do to improve.
When a contact unsubscribes, in order for them to become an active contact again, they need resubscribe to your mailing list. Once the contact resubscribes, they'll be able to receive email from your Constant Contact account again.

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