I want to improve my open rates, when is the best time to send my email?
Find the best time to send emails
Although there is no single best time to send, here are some very general trends:
- Days of the Week - Previously, Tuesday through Thursday were considered to be the best performing days. Recent surveys indicate Monday may be the new favorite.
- Time of Day - Because the volume of email sent is highest between 10 a.m. and 2 p.m., your emails may have a greater chance of landing at the top of your contacts' inboxes from 8 - 10 a.m. or 4 - 6 p.m.
- Frequency - You don't want to be completely forgotten in a sea of email or to bombard your contacts with emails to the point they don't bother to open them anymore. The average pattern for sending is two emails a month, but always set your customers' expectations for how often you will be sending and let them know ahead of time if you change it.
Your contact list is unique and getting to know the habits of your contacts can help you improve your open rates.
Example: When a career counselor realized her audience reads her emails after work hours, she tried sending at 6 pm instead of 11 am. Her open rates increased because her emails appeared at the top of her contacts' inboxes when they got home.
Use the following methods to find out when most of your contacts are most likely to see and read your email.
- Trends from Past Emails - Take a look at the Opens reports for your past emails and see if you notice any patterns. You may even notice habits with specific contacts - try tagging them and sending them targeted emails.
- Test to See What Works - A popular way to find the best time to send is with an AB Test, where you send the same email to two different groups of contacts at different times and then compare your results.