Day of the week and time of day that average opens are the highest by industry
Find the best time to send emails
The best time to send varies with the demographics of your recipients, and getting your email in front of your contacts when they are most likely to see it will help improve your open rates.
Tip: No matter what time you send, always set your customers' expectations for how often you will be sending and let them know ahead of time if you change it.
As of April 2014 - June 2014:
|Industry||Day of Week||Time of Highest Open Rate (Local Time)|
|Accountant/Financial Advisor||Tuesday||6 a.m.|
|Art Galleries/Museums||Monday||6 a.m.|
|Consultant (Ex. Marketing, Management)||Monday||6 a.m.|
|Education and Services||Monday||6 a.m.|
|Entertainment (Ex. Musicians, Theatre, Film)||Monday||7 a.m.|
|Event Planner||Monday||6 a.m.|
|Government Agency or Services||Monday||12 p.m.|
|Hotel, Inn, B&B||Wednesday||7 a.m.|
|Legal Services||Monday||7 a.m.|
|Manufacturing and Distribution||Tuesday||6 a.m.|
|Marketing, Advertising, PR Agency||Monday||7 a.m.|
|Medical Services||Monday||6 a.m.|
|Non-profit - Arts Organization||Monday||7 a.m.|
|Non-profit - Association||Monday||6 a.m.|
|Non-profit - Education Services||Monday||6 a.m.|
|Non-profit - Health and Human Service||Monday||6 a.m.|
|Non-profit - Membership Organization||Monday||6 a.m.|
|Non-profit - Other||Monday||6 a.m.|
|Non-profit - Religious Organization||Thursday||12 p.m.|
|Office Supplies||Tuesday||6 a.m.|
|Personal Services (Ex. Dry Cleaning, Photography)||Monday||5 a.m.|
|Products and Services||Tuesday||6 a.m.|
|Professional Services||Tuesday||6 a.m.|
|Real Estate||Monday||6 a.m.|
|Restaurant, Bar, Caterer||Monday||7 a.m.|
|Retail (In-store and Online)||Monday||6 a.m.|
|Salon and Spa||Monday||6 a.m.|
|Sports and Recreation||Monday||6 a.m.|
|Travel and Tourism||Monday||7 a.m.|
|Web Developer||Monday||6 a.m.|
Your contact list is unique and getting to know the habits of your contacts can help get your email in front of your contacts when they're most likely to check their email.
Example: When a career counselor realized her audience reads her emails after work hours, she tried sending at 6 pm instead of 11 am. Her open rates increased because her emails appeared at the top of her contacts' inboxes when they got home.
Use the following methods to better target your send time for your contacts:
- Trends from Past Emails - Take a look at the Opens reports for your past emails and see if you notice any patterns. You may even notice habits with specific contacts - try tagging them and sending them targeted emails.
- Test to See What Works - A popular way to find the best time to send is with an AB Test, where you send the same email to two different groups of contacts at different times and then compare your results. Use the industry open times above as a baseline and experiment to find the best time for your specific contact list.
Note: Keep in mind that the size of your list can affect how long it takes your email to reach your contacts' email clients.